Neat. is on a mission to help protect our planet by creating simple and effective solutions that inspire everyone to make more sustainable choices.
Co-founders Josie Harfield and Ryan McSorley met whilst working for one of the world’s biggest eco-cleaning brands. It was there that they learnt that most cleaning products were 90% water, less than 10% valuable ingredients, and packaged in single-use plastic. Frustrated by the lack of solutions to the single-use plastic crisis, and mindful of the fact we do of course have water in our homes, they had a vision to do things differently.
Using their combined experience in business strategy and product design they came up with a new concept in cleaning – stylish aluminium bottles and powerfully plant-based concentrated refills. These beautiful hand and home care products perform brilliantly and cut down on waste, with no single-use plastic and no need to ship water around the world unnecessarily. And it was this clever concept that gave rise to the brand name – cleaning served ‘neat.’
A few more details on the product range: The durable bottles are made from 100% recycled aluminium and the silicone bottle base is removable for cleaning and allows for a gentle landing on surfaces. The formulas are vegan and cruelty free, using biodegradable and plant based ingredients.
The products are assembled, filled and packaged in the UK. The concentrated refill comes with the “Made in Britain” certification.
The range includes Starter Packs, containing one 300ml or 500ml bottle and one 30ml refill. Simply empty the neat. concentrate into the bottle and top up with tap water. There is a good selection of anti bacterial and regular 500ml household surface cleaners with a choice of fragrances plus one fragrance free option, and an innovative Foaming Handwash (300ml) also in a choice of fragrances.
Please note due to EU registration regulations all Anti Bac products are not available for sale in Europe at this time.
Neat. and Green Pioneer
We have been working with neat. since 2023 and sell their range to retailers all around Europe.